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Executive Summary This presentation was commissioned to examine a marketing strategy of a company and furthermore to choose a campaign which the company launched and their promotion activities for this campaign.
Nivea campaign for real beauty. Each woman is the s. Nivea said the Feel Closer line devised by DraftFCB London aims to emphasise the positive impact Nivea products have on female relationships by helping them to feel good in their own skin. It also has to take Doves strong brand image and protect it in addition to expanding and maintaining current consumers.
The research pays attention to the fact. 27531529 likes 248 talking about this. Nivea is a global skincare and body care brand that is owned by the German company called Beiersdorf.
The 4m advertising push has been branded a copycat campaign by one Dove insider. That is what makes us unique. It did not describe the product as a moisturizer or a beauty product in its packing.
Nicolo Pome UK marketing director for Niveas parent company Beiersdorf said. Beiersdorf UKs attempt to reposition Nivea as a brand that communicates beauty as more than just looks is being criticised as a rip-off of rival Doves Campaign for Real Beauty. We wanted to find a more relevant role for the Nivea brand in our target markets minds.
Niveas Rethink Soft campaign that kicked off last week is part of a new strategy meant to align the brand with a stronger identity. Nivea pulled the plug on the controversial ad immediatelyThe campaign meant for release in the Middle East was scrapped and a pathetic apology was released by the brand claiming the bad ad was misleading. With the launch of their new Beauty is campaign Nivea wanted to drive people to their website and share thoughts and photos of how real people define their idea of beauty.
Niveas integrated promotion will engage women in a. Dove is committed to help all women realise their personal beauty potential by creating products that deliver real care. Nivea ups digital ad spend 250 for new campaign.
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